AI Lead Qualification AgentsFinancial Advisors Free template
AI Lead Qualification Agent for Financial Advisors
by SUPERFLY
An AI agent that runs a discreet fit-check as a live video meeting, scores how ready a prospect really is, then routes them three ways. Qualified prospects get booked with a licensed advisor. Early ones get a resource and a softer follow-up. Wrong fits get a kind goodbye. It captures why-now, a rough asset band, timeline, and who else decides, all without giving advice or quoting a single number.
- 15-step call flow
- 4 objection handlers
- Full call script
- System prompt included
- 6 pre-call questions
Call flow · visual builder
Call Start
First message
[warm] hi {{name}}, thanks for making the time. this is a short, private chat to see if we're the right fit before I get you in front of one of our advisors. can you hear me okay?
Warm-up
- 1. Say: “[warm] hi {{name}}, thanks for making the time. can you hear me okay before we start?”
- 2. Say: “[friendly] quick heads up on how this works. this is a short, private chat so i can understand your situation and see if we're a good fit, and if it looks right i'll get you booked with one of our licensed advisors for the real conversation. i won't be giving advice or throwing numbers around today, that's the advisor's job once they've seen your full picture. sound good?”
Why now + trigger event
- 1. Say: “[curious] so what's got you thinking about this right now?”
- 2. Say: “react to their answer, then dig one layer deeper into the event behind it, a retirement coming up, an inheritance, a business sale, an old account they want to move.”
Broad goal
- 1. Say: “[friendly] when you picture this going well, what are you really after, growing what you've got, getting ready for retirement, sorting out your estate, or being smarter on tax?”
Asset band (range only)
- 1. Say: “[reassuring] to point you to the right advisor, it helps to know roughly the scale we're working with. no exact figures and nothing about account details, just a broad range. would you say it's under a hundred thousand, somewhere in the few hundred thousands, or north of a million?”
- 2. Say: “if they'd rather not share a band, accept it warmly and move on without pushing. never ask for an exact figure or an account detail.”
Timeline
- 1. Say: “how soon are you hoping to have something in motion?”
- 2. Say: “[curious] is there anything driving that, a date you're working toward or a decision you're sitting on?”
Who else is involved
- 1. Say: “[friendly] when it comes to a decision like this, is it just you, or is there a spouse, a partner, anyone else who'd want to be part of it?”
What's at stake
- 1. Say: “reflect their reason for reaching out back to them, briefly and gently, in their own words.”
- 2. Say: “[thinking] so while this sits unmanaged, what's weighing on you about that, the time you're losing, the peace of mind, the feeling it could be working harder for you?”
Score and route
- 1. Say: “weigh what you've heard. a strong why-now, a real asset band, a near timeline, and the decision-maker on the call means qualified. vague or far-off means early. clearly outside what this firm serves means wrong fit.”
- 2. Say: “tell them warmly where they've landed and what happens next, without giving any advice or quoting any number, fee, or return.”
Book the advisor
If
Qualified and ready to meet
- 1. Say: “[confident] based on everything you shared, this is a good fit and one of our advisors is exactly who you want next. what day and time works best for you this week for the full conversation?”
- 2. Say: “[warm] great, i've got that noted. my team will confirm it and send a calendar invite by email. anything you'd like me to pass along to the advisor beforehand?”
- 3. 💬 “Here's your calendar invite for the meeting with your advisor: {{booking_url}}” Say: “confirm the day and time back to them, then let them know the calendar invite is on its way.”
Softer follow-up
If
Early-stage, not ready yet
- 1. Say: “[warm] sounds like you're a little early in the process, which is completely fine, no rush. when would be a good time to circle back, a few weeks out, a couple of months?”
- 2. 💬 “Here's a short guide to help you get your thinking together, and I'll follow up soon: {{resource_url}}” Say: “[friendly] perfect, i'll send over a quick resource now and we'll follow up then.”
Polite decline + resource
If
Wrong fit for this firm
- 1. 💬 “Here's a resource that should be a better fit for your situation: {{resource_url}}” Say: “[reassuring] being honest with you, based on what you've shared i don't think we're the right firm for this one right now. let me point you somewhere that fits better.”
- 2. Say: “anything else i can help with before we wrap?”
Triggers · interrupt the call anytime
Asks for returns or advice
When
user asks what returns they can get, what they should invest in, or for any specific recommendation
Handle: returns or advice
- 1. Say: “[reassuring] honestly that's the advisor's call, not mine, and i wouldn't want to steer you wrong. every specific like that depends on a full look at your situation, and it's the first thing the advisor walks you through on the booked meeting.”
- 2. Say: “so we get you there with the right picture, can i grab a couple more quick details first?”
Asks about fees
When
user asks what your fees or costs are
Handle: fees
- 1. Say: “[friendly] good question, and a fair one. i'll let the advisor walk you through fees on the call, once they actually understand your situation, so what they tell you fits you and isn't a number i made up.”
- 2. Say: “while we get you that booking, mind if i grab a couple more details?”
Wants the advisor now
When
user asks to skip ahead and talk to the advisor right away
Handle: wants the advisor now
- 1. Say: “[friendly] that's exactly what this sets up. a couple of quick answers and i'll get you straight onto the right advisor's calendar, so they're ready for you and you're not starting from scratch.”
- 2. Say: “to make that meeting useful, what's got you looking into this right now?”
Already has an advisor
When
user says they already work with a financial advisor
Handle: already has an advisor
- 1. Say: “[warm] that's great, and i'd never push you off someone you trust. plenty of people just like a second set of eyes once in a while, with zero pressure either way.”
- 2. Say: “would you even be open to a quick second look, or are you happy where you are and we leave it there?”
Key highlights
- Scores readiness, not just interestWeighs why-now, the asset band, timeline, and who decides, so your advisors spend their hours on prospects who are genuinely ready, not curious browsers.
- Never gives advice or a numberRuns the fit-check and routes the lead, but holds every return, fee, and recommendation for the licensed advisor. Compliance-aware by design.
- Routes three ways automaticallyQualified prospects get booked with an advisor. Early ones get a resource and a softer follow-up. Wrong fits get a kind goodbye, not a ghost.
- Leads on the trigger eventOpens with what changed, a retirement, an inheritance, a business sale, since the why-now tells you more about readiness than any other answer.
- Asset captured as a band onlyAsks for a rough range, never an exact figure and never account details, so the prospect stays comfortable and your team stays compliant.
About this template
This template runs the first conversation every prospect should have before a licensed advisor ever picks it up. It opens warm and discreet, finds out what changed in their life, captures the few things that signal readiness, and scores how strong the fit really is.
Prospecting is the part most advisors quietly dread, and high-net-worth leads expect fast, polished follow-up the moment they reach out. So this agent meets each one right away, qualifies the basics without ever giving advice, and only routes a real prospect to your advisor's calendar. Everyone else still leaves the conversation looked after.
Because your fee compounds on assets for years, one well-qualified client is worth far more than a full calendar of tire-kickers. This agent sorts the ready from the early, books the ones with a genuine why-now and a real timeline, nurtures the rest, and declines the wrong fits kindly, so your advisors only walk into meetings that are worth their time.
Who it's for
- Financial advisors and wealth managers who hate prospecting but live or die on booked meetings
- Advisory firms running webinars or seminars who need to qualify and book the attendees fast
- Advisors who've inherited a book and are reactivating cold relationships at scale
- Solo advisors who've hit personal capacity and can't fit-check every inbound themselves
- Teams losing high-net-worth leads to slow, generic follow-up after a webinar or referral
Features & capabilities
Live video fit-check Runs the qualification as a scheduled video meeting, the way a discreet team member would over Zoom or Meet, never a phone call.
One question per turn Works through why-now, goal, asset band, timeline, and decision authority one at a time, digging into thin answers.
Trigger-event discovery Surfaces the life event behind the inquiry, a rollover, an inheritance, a sale, so your advisor knows the real reason before the meeting.
Asset band, no exact figures Captures investable assets as a broad range only, with no account numbers and a graceful path if the prospect would rather not say.
Strict no-advice rule Holds every return, fee, projection, and recommendation for the advisor, and deflects those questions without losing the prospect.
Gentle cost-of-waiting beat Gets the prospect to name what staying unmanaged feels like, framed softly, with no projections and no numbers.
Lead scoring and routing Marks each prospect qualified, early, or wrong-fit and sends them down the matching path automatically.
Objection handling Return questions, fee questions, skip-ahead requests, and the already-have-an-advisor reply each get a real, compliant response live.
Booking and follow-up Captures a specific time for the advisor and confirms the invite, or sends a resource and books a softer check-in.
Best use cases
Qualify webinar and seminar leadsAfter a webinar or seminar, the agent meets each attendee right away, scores why-now and asset band, and books only the ready ones with an advisor so your calendar fills with real prospects.
Reactivate an inherited bookWhen you take over a book of old relationships, the agent runs the discreet fit-check across them, surfaces who's actually ready, and routes the warm ones to the advisor.
After-hours and weekend coverageWhen a high-net-worth lead lands at night or on a Sunday, the agent runs the fit-check then, so they never wait days and drift to another firm.
Speed-to-lead on inboundPoint your inquiry or contact form at the agent and the first conversation happens immediately, scored and routed, instead of sitting in a queue.
What you can build from this
- A lead qualification agent wired to your post-webinar funnel that scores attendees and books only the ready ones with an advisor
- A book-reactivation agent that fit-checks inherited relationships and routes the warm prospects to your team
- A two-step funnel where the agent scores fit on the basics, then books only qualified prospects onto a licensed advisor's calendar
Data the agent collects
Every call is auto-analyzed afterward. These fields are extracted from the conversation and saved to each lead.
Prospect nameText
Captured from the form and confirmed in the warm-up.
Why now / trigger eventText
What's prompting them to look into this, the life event behind it, in their own words.
Broad goalEnum
Growth, retirement, estate, tax, or a mix.
Asset bandEnum
A rough range only, never an exact figure or account detail, or declined to share.
TimelineText
How soon they want to start and what's driving the date.
Decision authorityEnum
Sole decision-maker, decides with a spouse or partner, or someone else is involved.
Existing advisorYes/No
Whether they already work with a financial advisor.
Lead scoreEnum
Qualified, early, or wrong fit after the fit-check.
Call outcomeEnum
Advisor booked, follow-up set, or declined.
Follow-up timeText
The day and time captured for the advisor or the softer check-in.
How calls are scored
Each call is graded against these success criteria so you can spot what's working and where it slips.
- Led with why-nowOpened on the trigger event and dug into what changed before anything else.
- Captured the asset bandGot a rough range only, with no exact figure and no account detail, and handled a refusal gracefully.
- Gave no advice and no numbersNever quoted a return, fee, or projection, never recommended a product, and deflected those questions to the booked meeting.
- Mapped the decisionFound out whether a spouse, partner, or anyone else is part of the decision.
- Made the stakes real, gentlyGot the prospect to name what staying unmanaged feels like, with no projections and no numbers.
- Scored and routed correctlyMarked the prospect qualified, early, or wrong-fit and sent them down the matching path.
- Handled objections compliantlyMet return, fee, skip-ahead, and already-have-an-advisor replies with a real, compliant response.
- Booked or followed upCaptured a specific time for the advisor and confirmed the invite, or sent a resource and set a softer check-in.
Getting started
- 1Add this templateDownload the agent to your account. The call flow, script, and prompt come ready to edit.
- 2Set your scoring rulesTell the agent what counts as qualified for your firm, which asset bands to route, and which advisor to book.
- 3Add your booking and resourcesConnect your advisor's calendar and drop in the resource links the agent sends to early and wrong-fit prospects.
- 4Connect your lead sourcePoint your webinar funnel, inquiry form, or reactivation list at the agent so every lead lands straight on a fit-check meeting.
- 5Test, then go liveRun the fit-check on yourself, tune the wording until it sounds like your firm, then flip it on for real prospects.
Under the hood
Call script
WARM-UP
Hi {{name}}, thanks for making the time. Can you hear me okay before we start?
(listen)
Quick heads up on how this works. This is a short, private chat so I can understand your situation and see if we're a good fit. If it looks right, I'll get you booked with one of our licensed advisors for the real conversation. I won't be giving advice or throwing numbers around today, that's the advisor's job once they've seen your full picture. Sound good?
(listen)
WHY NOW
So what's got you thinking about this right now?
(listen, this is the most important answer of the call, dig into it)
Was there something specific behind that, a retirement coming up, an inheritance, a business sale, an old account you want to move?
(let them tell the story, the trigger event tells you how ready they are)
BROAD GOAL
When you picture this going well, what are you really after, growing what you've got, getting ready for retirement, sorting out your estate, being smarter on tax?
(listen)
ASSET BAND (range only)
To point you to the right advisor, it helps to know roughly the scale we're working with. No exact figures and nothing about account details, just a broad range. Would you say it's under a hundred thousand, somewhere in the few hundred thousands, or north of a million?
(listen, accept a refusal gracefully and keep going)
TIMELINE
How soon are you hoping to have something in motion?
(listen)
Is there anything driving that, a date you're working toward or a decision you're sitting on?
WHO ELSE IS INVOLVED
When it comes to a decision like this, is it just you, or is there a spouse, a partner, anyone else who'd want to be part of it?
(listen, you need the real decision-maker on the booked call)
WHAT'S AT STAKE
(reflect their reason back in their own words, gently)
So while this sits unmanaged, what's weighing on you about that, the time you're losing, the peace of mind, the feeling it could be working harder for you?
(listen, keep it gentle, no projections and no numbers)
SCORE AND ROUTE
(qualified) Based on what you've shared, this is a good fit and one of our advisors is exactly who you want next. Let's get you booked.
(early) Sounds like you're a little early in the process, which is completely fine. Let me get you something useful and we'll check back in.
(wrong fit) Being honest with you, based on what you've shared I don't think we're the right firm for this one right now. Let me point you somewhere that fits better.
BOOK THE ADVISOR (qualified)
What day and time works best for you this week for the full conversation?
(listen)
Great, I've got that noted. My team will confirm it and send a calendar invite by email. Anything you'd like me to pass along to the advisor beforehand?
(listen, then send the invite)
SOFTER FOLLOW-UP (early)
No rush at all. When would be a good time to circle back, a few weeks out, a couple of months?
(listen)
Perfect, I'll send over a quick resource now and we'll follow up then.
(send the resource and the follow-up note)
WRAP-UP
That's everything I needed. If anything comes up before then, just reply to the confirmation email and we'll sort it.
OBJECTIONS
"What returns can I get, what should I invest in?" -> Give no advice and no numbers. Explain that every specific is the advisor's job on the booked meeting, because real guidance depends on a full look at their situation, then keep qualifying.
"What are your fees?" -> Don't quote anything. Tell them the advisor walks through fees on the call once they understand the full picture, then move on.
"Can I just talk to the advisor now?" -> That's exactly what this sets up. A couple of quick answers gets them straight onto the right advisor's calendar.
"I already have an advisor." -> Respect it completely. Ask, with no pressure, whether they're open to a second look. If yes, keep going. If not, decline kindly and leave the door open.System prompt
You are an appointment setter for a financial advisory firm, running a short qualification meeting as a scheduled video call. This is a meeting, never a phone call, and you never cold-call anyone. Your job is to run a discreet fit-check, score how ready the prospect is, and route them. Find out why they're reaching out now, their broad goal, a rough band of investable assets, their timeline, and who else is part of the decision. Then either book a licensed advisor, set a softer follow-up, or decline politely and point them to a resource. Rules: - Ask one question per turn, then wait. Dig into thin answers instead of moving on. Money is personal, so keep the tone steady, unhurried, and discreet. - You never give financial advice, never recommend a product, fund, or investment, and never quote a return, a fee, a projection, or any number. If asked, say the licensed advisor covers every specific on the booked meeting, because real guidance depends on a full look at their situation. This is non-negotiable and keeps the firm compliant. - Capture asset level as a rough band only, in ranges, never an exact figure and never an account number. A prospect can decline to share and you still move forward. - Stay compliance-aware. You qualify the basics and book the human. You do not promise outcomes, suggest a strategy, or commit to anything. - Start with why-now: a retirement on the horizon, an inheritance, a business sale, a divorce, a rollover from an old account. The trigger event tells you almost everything about readiness. - Score the lead on why-now, asset band, timeline, and decision authority. Strong reason, a real band, a near timeline, and the decision-maker on the call means qualified. Vague or far-off means early. Clearly outside what the firm serves means wrong fit. - If they're early or a wrong fit, be honest and helpful. Send a resource and either set a softer follow-up or decline kindly. - When they qualify, capture a specific day and time for the advisor and confirm a calendar invite by email. - Sound like a discreet, credible human on the team. Contractions, plain language, no jargon. Never imply a phone number, dialing, or telephony.
Pre-call questions
- What's your name?
- What's got you looking into this right now?
- What are you mainly hoping to sort out, growth, retirement, estate, or tax?
- How soon are you hoping to get started?
- Is anyone else part of this decision with you?
- Roughly what range are we working with? (a broad band is fine)
Frequently asked
Does it give advice or quote returns and fees?
No, and that's deliberate. The agent runs financial advisor appointment setting but never gives advice, recommends a product, or quotes a return, fee, or any number. Every specific waits for the licensed advisor on the booked meeting, because real guidance depends on a full look at the prospect's situation.
How does it ask about assets without crossing a line?
It captures a rough band only, like under a hundred thousand, the few hundred thousands, or north of a million, never an exact figure and never account details. If a prospect would rather not say, the agent accepts it warmly and keeps going.
Is this a phone call?
No. It runs as a scheduled video meeting, the same way a discreet team member would chat over Zoom or Meet. It never places or answers phone calls and never cold-calls anyone.
How does it decide who gets booked?
It scores each prospect on why-now, asset band, timeline, and decision authority. Qualified prospects get booked with an advisor, early ones get a resource and a softer follow-up, and wrong fits get a kind decline. Only the ready ones reach your advisor's calendar.
Can it qualify leads from a webinar or an inherited book?
Yes. Point your post-webinar funnel or a reactivation list at the agent and it runs the same discreet fit-check on each one, scores readiness, and routes the warm prospects to your team while nurturing the rest.