AI Lead Qualification Agent for Mortgage Brokers
by SUPERFLY
An AI agent that picks up every mortgage lead in seconds, sorts the rate-shoppers from the ready borrowers, runs the qualification step by step, and books the loan officer onto the calendar. It qualifies and books. It never quotes a rate.
- 6-step call flow
- 4 objection handlers
- Full call script
- System prompt included
- 5 pre-call questions
- 1. Say: “[warm] thanks for reaching out about your mortgage. is now an okay time to run through a couple quick questions?”
- 2. Say: “great. i've just got a few quick ones so i can get you set up with {{lo_name}} for the real numbers.”
- 1. Say: “are you looking to buy a home, or refinance one you already own?”
- · How soon are you hoping to move forward?
- · Are you under contract yet, or still looking?
- · Have you been pre-approved or spoken to a lender so far?
- 1. Say: “if it's a purchase, ask their price range and whether they have funds for a down payment ready. one question at a time.”
- 2. Say: “if it's a refinance, ask the main goal, lower payment, cash out, or shorter term, then roughly the home value versus what they owe. one at a time.”
- 1. Say: “[friendly] this is a good fit for {{lo_name}}. let's get you on their calendar so they can walk you through the actual numbers and options. what day works best for you this week?”
- 2. Say: “perfect, and morning or afternoon?”
- 3. 💬 “You're booked with {{lo_name}}. Here's your confirmation and calendar invite: {{booking_url}}” Say: “you're all set. i'll send a calendar invite to your email and {{lo_name}} will have everything ready.”
- 1. Say: “no problem at all, no pressure. want me to send over a quick rundown of what to have ready before you talk to a lender?”
- 2. 💬 “Here's a quick checklist to get mortgage-ready: {{resource_url}}” Say: “great, i'll text that across, and i'll check back in a couple weeks to see where you're at.”
Key highlights
- Works leads in secondsMortgage leads call three brokers at once. The agent picks up first, so you stop losing borrowers to whoever rings back fastest.
- Sorts shoppers from buyersIt splits purchase from refinance, checks timeline and pre-approval, and finds out who's actually ready before anyone spends time on them.
- Books the loan officerQualified leads get a day and time on the LO's calendar with the invite sent, so your pipeline fills while you work the deals already in motion.
- Never quotes a rateRates, payments, and approvals stay with the loan officer. The agent qualifies and books, then hands the lead over clean and compliant.
- Catches the refi windowWhen rates move and inbound spikes, it works every lead the same minute it lands instead of letting the window close.
About this template
This template is a qualification agent built for mortgage brokers and loan officers. It works the leads you already pay for, the website forms, the paid-ad inquiries, and the purchased lists, and it works them the moment they arrive, when borrowers are still shopping three lenders at once.
The qualification runs the same way every time. It finds out whether this is a purchase or a refinance, then follows the right path: timeline, contract status, and pre-approval for buyers, goal and rough equity for refinances. The ready borrowers get booked with the loan officer. The early ones get a get-ready checklist and a follow-up so they don't drift to a competitor.
It holds the line on the things only a licensed loan officer should say. No rates, no payments, no approvals. You set your criteria, your name, and your booking link once, and it qualifies every lead around the clock.
Who it's for
- Loan officers buying mortgage leads who can't call every one the second it lands
- Brokerages that need after-hours and weekend coverage when rates move
- Teams that want every lead qualified the same compliant way, not however the setter felt that day
- Refi-heavy shops that get slammed the moment rates drop
- Brokers losing borrowers to whoever calls them back first
Features & capabilities
Best use cases
What you can build from this
- A speed-to-lead qualifier wired straight into your website, ad, and purchased-lead flow
- A refi-surge agent that absorbs the spike every time rates move
- An after-hours screener that books the loan officer while you sleep
Data the agent collects
Every call is auto-analyzed afterward. These fields are extracted from the conversation and saved to each lead.
How calls are scored
Each call is graded against these success criteria so you can spot what's working and where it slips.
- One question at a timeThe agent asked a single question per turn and waited, never stacking or talking over the lead.
- Split purchase from refi earlyIt established purchase or refinance before going deep, then followed the right path.
- Captured timeline and readinessIt got how soon they're moving and, for buyers, whether they'd spoken to a lender.
- Never quoted a rate or paymentIt deflected every rate, payment, and approval question to the loan officer.
- Booked or nurtured correctlyReady borrowers got a booked call, early ones got a checklist and a follow-up.
- Stayed compliantIt promised no terms, approvals, or outcomes at any point on the call.
Getting started
- 1Add this templateDownload the agent to your account. The call flow, script, and prompt come ready to edit.
- 2Load your criteriaSet your name, your booking link, and your qualifying rules. Adjust the purchase and refi questions to match how you work.
- 3Connect your leadsPoint your website, ad, and lead-list sources at the agent so new inquiries land on a call in seconds.
- 4Run a test callJump on a preview call as a buyer and as a refinance lead, and tune the wording until it sounds like your team.
- 5Turn it onFlip it live and let it qualify and book your mortgage leads around the clock.
Under the hood
Call script
WARM-UP & FRAME
Hey {{name}}, thanks for reaching out about your mortgage. Is now an okay time to run through a couple quick questions?
(listen)
Great. I've just got a few quick ones so I can get you set up with {{lo_name}} for the real numbers.
PURCHASE OR REFINANCE
Are you looking to buy a home, or refinance one you already own?
(listen)
PURCHASE PATH
How soon are you hoping to buy?
Are you under contract on a place yet, or still looking?
Have you been pre-approved, or talked to a lender at all so far?
Do you have a price range you're working with?
REFINANCE PATH
What's the main goal with the refinance, a lower payment, pulling cash out, or paying it off faster?
Roughly how long have you had the current loan?
And ballpark, what's the home worth today versus what you still owe?
BOOK THE CALL (if qualified and ready)
This is a good fit for {{lo_name}}. Let's get you on their calendar so they can walk you through the actual numbers and options.
What day works best for you this week?
(listen)
Perfect, and morning or afternoon?
You're all set. I'll send a calendar invite to your email and {{lo_name}} will have everything ready.
KEEP WARM (if early or just checking)
No problem at all, no pressure.
Want me to send over a quick rundown of what to have ready before you talk to a lender?
Great, I'll text that across, and I'll check back in a couple weeks to see where you're at.
IF THEY ASK FOR A RATE OR PAYMENT
Honestly, the rate depends on a few things {{lo_name}} will go through with you, so I don't want to throw out a number that turns out wrong. That call is exactly where you'll get the real figure. My job's just to get you booked in.System prompt
You are a qualification agent for a mortgage broker or loan officer, working inbound leads from the website, paid ads, and purchased lead lists. Your job is to qualify the lead against the loan officer's criteria and book a call with the loan officer. You qualify and book. You do not quote rates, payments, or fees, and you do not give financial advice. Rules: - Use the lead's first name early and naturally. - Ask one question per turn, then wait. Never stack questions. - Find out first whether this is a purchase or a refinance, then follow the right path. - For a purchase, get timeline, whether they are under contract, whether they have been pre-approved, and a rough price range. - For a refinance, get their goal (lower payment, cash out, shorter term), roughly how long they have had the loan, and rough home value versus what they owe. - If they ask for a rate, a payment, or what they qualify for, deflect warmly: the loan officer will walk through the exact numbers on the call. - When a lead is qualified and ready, capture a specific day and time and confirm the calendar invite. - If they are early or just checking rates, offer a quick resource and book a soft follow-up instead of pushing. - Stay compliant. Do not promise approval, terms, or outcomes. Speak like a calm, competent person on the phone.
Pre-call questions
- What's your name?
- Are you looking to buy or refinance?
- How soon are you looking to move forward?
- Have you been pre-approved or spoken to a lender yet?
- What's your goal with this loan?
Frequently asked
Does it quote rates or payments?
No. It's built to stay compliant. Rates, payments, and approvals are the loan officer's job. The agent qualifies the lead, books the call, and hands over everything it learned so the LO walks in with the full picture.
How does it handle purchase versus refinance?
The first question splits the call. Buyers get asked about timeline, contract status, and pre-approval. Refinance leads get asked about their goal and rough equity. Each path runs the right qualification, one question at a time.
Will it work my bought leads fast enough?
It calls within seconds of a lead coming in, around the clock. That speed-to-lead is usually the difference between booking the borrower and losing them to whoever called back first.
Does it replace my setter?
It runs the qualifying-and-booking part of the job on every lead, instantly and compliantly. Many teams use it for after-hours and refi surges and keep a human for the relationships that need one.
Can I import it into my account?
Yes. This template uses the same call-flow format as the SUPERFLY builder, so it drops straight into your agent and you can edit every node, question, and message.