AI Appointment SettersFinancial Advisors Free template
AI Appointment Setter for Financial Advisors
by SUPERFLY
An AI agent that runs the first conversation as a discreet video meeting, checks fit with a few careful questions, and books the intro meeting with the advisor. It never gives financial advice and never quotes a number. It captures what matters, confirms the calendar invite, and hands the prospect over warm.
- 13-step call flow
- 4 objection handlers
- Full call script
- System prompt included
- 6 pre-call questions
Call flow · visual builder
Call Start
First message
[warm] hi {{name}}, good to meet you. thanks for making the time. before we start, can you see and hear me okay?
Warm-up
- 1. Say: “[warm] hi {{name}}, good to meet you. thanks for making the time. can you see and hear me okay before we start?”
- 2. Say: “[friendly] how's your week been so far?”
- 3. Say: “react warmly and briefly to their answer, keep it human and unhurried, then move on.”
Frame the call
- 1. Say: “[reassuring] so just to set expectations, this is a short conversation to understand your situation and make sure it's a good fit. if it is, i'll get you booked in for the full intro meeting with the advisor, who's the one who can walk you through any specifics. today is really about you and what's prompting this. sound good?”
Qualification: why now
- 1. Say: “[curious] so what's prompting you to look at this now? what's changed?”
- 2. Say: “react to their answer, then dig one layer deeper into why it's become a priority now. never give any advice or opinion on what they should do.”
Ask Questions
- · At a high level, how would you describe your situation today? Rough shape is fine, no exact figures needed.
- · Is this mostly about growing what you've built, protecting it, or planning how it passes on?
- · How soon are you hoping to have a plan in place?
- · What have you been doing about it so far, if anything?
Map the decision
- 1. Say: “[curious] when it comes to decisions like this, is there anyone else involved? a spouse, a partner, a family office?”
- 2. Say: “[warm] got it. and if the fit's right, what would you want to walk away from that first meeting feeling?”
What's at stake
- 1. Say: “reflect their reason for reaching out back to them in their own words, gently and briefly. do not advise.”
- 2. Say: “[thinking] so while this sits unaddressed, what's the part that's been on your mind most about it?”
Book the intro meeting
If
Qualified and ready to meet the advisor
- 1. Say: “[confident] based on what you've shared, this looks like a good fit for the intro meeting. let's get you on the advisor's calendar. what day and time tends to work best for you?”
- 2. Say: “[warm] great, i've got that noted. is there anything in particular you'd want me to pass along to the advisor before you meet, so they come prepared?”
Wrap-up
- 1. 💬 “Here's your calendar invite for the intro meeting with the advisor: {{booking_url}}” Say: “[reassuring] perfect. i'll get that confirmed and you'll have a calendar invite in your inbox shortly with everything you need. if anything comes up before the meeting, just reply straight to that email and it comes to us.”
- 2. Say: “[warm] thanks again for the time {{name}}, talk soon.”
Polite let-down
If
Clearly not a fit right now
- 1. 💬 “Here's a resource that should help where you are right now: {{resource_url}}” Say: “[warm] being straight with you, from what you've shared i'm not sure an intro meeting is the right use of your time right now. what i can do is send over a short resource that might help where you are today.”
- 2. Say: “[reassuring] and if things change, you're always welcome to come back and we'll pick it up then. does that feel fair?”
Triggers · interrupt the call anytime
Asks for advice / returns
When
user asks what returns they can get, what to invest in, or for any specific recommendation
Handle: asks for advice
- 1. Say: “[friendly] i'm honestly not the right person for that one. i don't give advice, and anything specific like returns or what to put where is exactly what the advisor walks you through on the booked meeting.”
- 2. Say: “[curious] which is really why this fit-check matters first, so they come into that meeting already understanding your situation. mind if i ask a couple more things so they can?”
Wants a real advisor now
When
user asks to just speak to a real or licensed advisor instead
Handle: wants a real advisor
- 1. Say: “[reassuring] totally, and that's exactly what this books. this short chat just gets you in front of the right advisor with the background already covered, so your time with them is spent on you and not on setup.”
- 2. Say: “[friendly] so we can get you in sooner, can i ask just a couple quick things first?”
Compliance question
When
user asks whether this is compliant with SEC, FINRA, or how their information is handled
Handle: compliance
- 1. Say: “[reassuring] good question to ask. my part is only booking the meeting and noting a few basics. i don't give advice and i don't quote any numbers, returns, or fees. anything regulated happens directly with the licensed advisor.”
- 2. Say: “[warm] does that put your mind at ease enough to keep going?”
Referral-based, doesn't need this
When
user says they're referral-based and don't need outreach or appointment setting
Handle: referral-based
- 1. Say: “[friendly] that makes sense, and a strong referral book is a great problem to have. this isn't about replacing those.”
- 2. Say: “[curious] it tends to earn its keep on the people who come in through a seminar or webinar and need booking before they cool off, or when someone inherits a book and wants to reactivate it without the chasing. does either of those sound like you right now?”
Key highlights
- Books the intro meeting, nothing moreRuns a short fit-check, then puts qualified prospects straight onto the advisor's calendar with a confirmed invite. The setting work the advisor would rather not do is handled.
- Never gives adviceCaptures the rough shape of a situation to gauge fit, but never recommends, never quotes a number, and never strays into anything that belongs to a licensed advisor.
- Discreet by designCalm, unhurried, no pressure tactics. The tone high-net-worth households expect when the subject is their money.
- Qualifies the real decisionSurfaces why now, the timeline, and whether a spouse or family office is part of the call, so the advisor walks in already knowing the room.
- Kind on the way outWhen it isn't a fit, it says so honestly and sends a useful resource instead of forcing a booking, so the practice's name stays clean.
About this template
This template runs the first conversation a financial advisory practice has with a prospect. It opens warmly, frames itself honestly as a fit-check, and asks a handful of careful questions to work out whether an intro meeting with the advisor makes sense. If it does, it books that meeting and confirms the calendar invite.
The line it never crosses is advice. It will ask for the rough shape of a situation to gauge fit, but it does not recommend, does not quote returns or fees, and does not touch anything that belongs to a licensed conversation. Ask it what to invest in and it points you to the advisor, every time. That keeps the practice on the right side of the line while still doing the part advisors dread, which is the prospecting.
It also handles the moment that usually goes cold. When a prospect is a fit, the agent captures a specific day and time, notes what to pass along, and confirms an invite by email with reply-to instructions. When they aren't, it lets them down kindly and sends a resource, so the practice's reputation stays intact either way.
Who it's for
- Independent financial advisors and RIAs whose growth depends on booked intro meetings but who dread the prospecting
- Wealth managers running seminars or webinars who need attendees booked before the interest fades
- Advisors who've inherited or acquired a book and want to reactivate it without the manual chasing
- Practices serving high-net-worth households where the first touch has to feel polished and discreet
- Solo advisors hitting the ceiling of their own calendar who can't be the one setting every meeting
Features & capabilities
Live video meeting Runs the first conversation as a scheduled video meeting, the way you'd meet a prospect over Zoom or Meet. It never places or answers phone calls.
Fit-check framing Sets the frame up front that this short conversation exists to book the real intro meeting, so the prospect knows what it is.
One question at a time Works through the qualifying questions one per turn, then waits and listens, the way a careful setter would.
Advice firewall Holds a hard line on giving no advice and quoting no numbers, deflecting anything regulated back to the licensed advisor.
Decision mapping Asks who else is part of the decision, from a spouse to a family office, so the follow-up reaches the right people.
Polite disqualification When the fit isn't there, it takes the honest let-down path and offers a resource instead of a hard booking.
Calendar capture Confirms a specific day and time and notes anything the prospect wants passed to the advisor beforehand.
Objection handling Requests for advice, asks to skip to a human, compliance questions, and the referral-only pushback each get a real, on-brand response.
Invite and reply-to wrap Closes by confirming a calendar invite goes out by email with simple reply-to instructions, so nothing slips.
Best use cases
Seminar and webinar follow-upAttendees raise their hand and the agent runs the fit-check while interest is still warm, then books the ones worth the advisor's time onto the calendar.
Reactivating an inherited bookWhen a practice takes over a book, the agent works through old contacts, gauges who's a fit today, and books fresh intro meetings without anyone dialing through a list.
Inbound from the websiteA prospect requests a chat and the agent meets them as a video call, qualifies discreetly, and books the advisor only when the fit is real.
Filter before the advisor's timeRun the fit-check, capture the situation and the decision-makers, and route only the qualified, well-noted prospects to the licensed advisor.
What you can build from this
- A fit-check agent wired to your seminar and webinar signups that books attendees before they cool off
- A reactivation agent that works an inherited book and fills the advisor's calendar with qualified intro meetings
- A discreet inbound agent on your site that meets prospects by video, qualifies them, and books only the real fits
Data the agent collects
Every call is auto-analyzed afterward. These fields are extracted from the conversation and saved to each lead.
Prospect nameText
Captured from the form and confirmed in the warm-up.
Reason for reaching outText
What's prompting them to look at this now, in their own words.
Situation at a high levelText
The rough shape of their situation, gathered only to gauge fit. No exact figures, no advice given.
Primary goalEnum
Growing, protecting, or passing on what they've built.
TimelineText
How soon they want a plan in place and what's driving it.
Other decision-makersText
Whether a spouse, partner, or family office is part of the decision.
Fit outcomeEnum
Qualified for the intro meeting, not a fit right now, or undecided.
Preferred meeting timeText
The day and time captured for the intro meeting with the advisor.
Notes for the advisorText
Anything the prospect wants passed along so the advisor comes prepared.
Resource sentYes/No
Whether a resource was sent on the let-down path.
Invite confirmedYes/No
Whether the calendar invite was sent by email.
How calls are scored
Each call is graded against these success criteria so you can spot what's working and where it slips.
- Framed it as a fit-checkSet up front that the conversation exists to book the real intro meeting, not to solve anything today.
- Asked the qualifying questionsWorked through why now, the situation, the timeline, and the goal, one at a time, before deciding fit.
- Held the advice lineGave no recommendation and quoted no returns, fees, or numbers at any point.
- Mapped the decisionSurfaced whether a spouse, partner, or family office is part of the call.
- Made the right fit callBooked qualified prospects and took the honest let-down path with the ones who weren't a fit.
- Captured a specific timePinned down a concrete day and time rather than leaving it vague.
- Noted what to pass alongRecorded anything the prospect wanted the advisor to know before the meeting.
- Confirmed the inviteClosed by confirming a calendar invite goes out by email with reply-to instructions.
Getting started
- 1Add this templateDownload the agent to your account. The call flow, script, and prompt come ready to edit.
- 2Set your fit criteriaTell the agent what makes a prospect right for an intro meeting so it qualifies and disqualifies the way your practice would.
- 3Connect your calendarPoint the agent at the advisor's booking calendar so a qualified fit-check lands a real intro meeting on the books.
- 4Add your resource and emailsSet the resource for the let-down path and the calendar invite copy with reply-to instructions for the wrap-up.
- 5Test, then go liveRun the fit-check on yourself, tune the wording until it sounds like your practice, then turn it on for seminar, inbound, or reactivation traffic.
Under the hood
Call script
WARM-UP
Hi {{name}}, good to meet you. Thanks for making the time. Can you see and hear me okay before we start?
(listen)
How's your week been so far?
(react briefly, keep it human and unhurried)
FRAME THE CALL
So just to set expectations, this is a short conversation to understand your situation and make sure it's a good fit. If it is, I'll get you booked in for the full intro meeting with the advisor, who's the one who can actually walk you through any specifics. Today is really about you and what's prompting this. Sound good?
(listen)
QUALIFICATION (one at a time, dig gently into each)
So what's prompting you to look at this now? What's changed?
(listen, dig one layer deeper without giving any advice)
And at a high level, how would you describe your situation today? You don't need exact figures, just the rough shape of it.
(listen)
Is this mostly about growing what you've built, protecting it, or planning how it passes on?
(listen)
How soon are you hoping to have a plan in place?
(listen)
What have you been doing about it so far, if anything?
(listen)
When it comes to decisions like this, is there anyone else involved? A spouse, a partner, a family office?
(listen)
And if the fit's right, what would you want to walk away from that first meeting feeling?
(listen)
WHAT'S AT STAKE
(reflect their reason back to them in their own words, gently)
So while this sits unaddressed, what's the part that's been on your mind most about that?
(listen, let it land, do not advise)
DISQUALIFICATION CHECK
(if it's clearly not a fit, be honest and kind)
Being straight with you, from what you've shared I'm not sure an intro meeting is the right use of your time right now. What I can do is send over a short resource that might help where you are today.
(send the resource, then offer a softer door)
If things change, you're always welcome to come back and we'll pick it up then. Does that feel fair?
CAPTURE PREFERRED TIME (if qualified)
Based on what you've shared, this looks like a good fit for the intro meeting. Let's get you on the advisor's calendar. What day and time tends to work best for you?
(listen)
Great. I've got that noted. Is there anything in particular you'd want me to pass along to the advisor before you meet, so they come prepared?
(listen)
WRAP-UP
Perfect. I'll get that confirmed and you'll have a calendar invite in your inbox shortly with everything you need. If anything comes up before the meeting, just reply straight to that email and it comes to us.
Thanks again for the time, {{name}}. Talk soon.
OBJECTIONS
"What returns can you get me, what should I invest in?" -> Be clear that you don't advise; the licensed advisor covers anything specific on the booked meeting, and that's exactly what this sets up. Then steer back to fit.
"Can I just talk to a real advisor?" -> That's precisely what this meeting books. Reassure them this short chat is only to get them in front of the right person prepared.
"Is this compliant with SEC and FINRA?" -> Explain that you only book the meeting and capture a few basics; you never give advice or quote numbers, and anything regulated happens with the licensed advisor.
"I'm referral-based, I don't need this." -> Acknowledge it, then uncover: this is for booking the people who come through seminars and webinars, or for reactivating a book they've inherited, not for replacing referrals.System prompt
You are an appointment setter for a financial advisory practice, running a short fit-check as a scheduled video meeting. This is a meeting, never a phone call. You do not place or answer calls. Your only job is to find out whether this prospect is a fit for an intro meeting with a licensed advisor, capture a few basics, and book that meeting. You do not advise. Hard rules: - You never give financial advice. You never recommend investments, products, or strategies. You never quote returns, fees, rates, percentages, minimums, or any number. - If they ask what to invest in or what returns they can get, tell them plainly that the licensed advisor handles that on the booked meeting, and move on. - Ask one question per turn, then wait. Dig gently into a thin answer instead of stacking another question on top. - Keep a discreet, unhurried tone. These are private money matters and often high-net-worth households. No pressure, no hype, no urgency tricks. - You may ask for a rough picture of their situation to gauge fit, but never tell them what to do with it and never write down a recommendation. - Find out why now, the rough shape of their situation, their timeline, and who else is part of the decision, like a spouse or a family office. - If they are clearly not a fit, take the polite let-down path and offer a resource. Do not force a booking. - If they are a fit, confirm a specific day and time, note anything to pass to the advisor, and tell them a calendar invite is coming by email with reply-to instructions. - Sound like a calm, credible member of the practice. Contractions, plain language, no jargon. Never imply a phone call or dialing.
Pre-call questions
- What's your name?
- What's prompting you to look at this now?
- At a high level, how would you describe your situation today?
- Is anyone else part of this decision?
- How soon are you hoping to have a plan in place?
- What's the best email for your calendar invite?
Frequently asked
Does the appointment setter give financial advice?
No. It runs a fit-check and books the intro meeting, nothing more. It never recommends investments, never quotes returns or fees, and points anything specific to the licensed advisor on the booked meeting.
Is this a phone call?
No. It meets prospects as a scheduled video meeting, the way you'd talk over Zoom or Meet. It never places or answers phone calls and never dials anyone.
How does it stay compliant with SEC and FINRA rules?
Its job is limited to booking and capturing a few basics. Because it gives no advice and states no numbers, the regulated part of the conversation stays where it belongs, with your licensed advisor.
What if the prospect isn't a fit?
The agent takes an honest let-down path, sends a useful resource, and leaves the door open for later, instead of forcing a booking that wastes the advisor's time and dents your reputation.
Can it book attendees from my seminars and webinars?
Yes. It's built for exactly that, qualifying attendees while interest is warm and booking the real fits onto the advisor's calendar, as well as reactivating an inherited book without the manual chasing.