AI Follow-Up AgentsEcommerce Free template
AI Follow-Up Agent for Ecommerce
by SUPERFLY
An AI closer that reopens your stalled high-value carts, gone-quiet wholesale inquiries, and custom-order requests, as a warm live video meeting. It picks the conversation back up without any guilt, checks the purchase is still on the table, surfaces what actually made them stall, then books a call with your brand specialist, all without putting a price on the table. This is for considered, high-ticket, and B2B orders, not a thirty-dollar impulse buy.
- 13-step call flow
- 4 objection handlers
- Full call script
- System prompt included
- 6 pre-call questions
Call flow · visual builder
Call Start
First message
[warm] hey {{name}}, good to catch you. you'd started looking at an order with us and then things went quiet, totally normal, life gets busy. is now an okay moment for a couple of minutes?
Warm reconnect
- 1. Say: “[warm] hey {{name}}, good to catch you. you'd started looking at an order with us and then things went quiet, totally normal, life gets busy. is now an okay moment for a couple of minutes?”
- 2. Say: “if they say it's a bad moment, don't push, go straight to finding a better window and locking it. otherwise carry on warmly.”
- 3. Say: “[friendly] no pitch from me here, i just wanted to pick back up where you left off and see where your head's at on it.”
Still on the table
- 1. Say: “[curious] when you were looking at this, you had your eye on the order you'd started. is that still something you want to make happen?”
- 2. Say: “if their answer is vague or polite, dig one layer deeper into what specifically about it is still on their mind. don't accept the first deflection.”
What they were weighing
- 1. Say: “[curious] when you were deciding, what were the main things you were weighing up?”
- 2. Say: “has anything shifted since then, better, worse, or about the same?”
Ask Questions
- · If the right version of this landed in front of you, how soon would you actually want it?
- · How serious is this for you, something you want sorted, or more of a maybe-someday thing?
Surface the real blocker
- 1. Say: “name the most likely reason it stalled gently, based on what they've said, so they can confirm or correct it.”
- 2. Say: “[warm] be straight with me, when it stalled the first time, what was actually going on? was it the price side, a question you never got answered, did you need to run it past someone, were you comparing other options, or was it just timing?”
- 3. Say: “reflect their real reason back in their own words so they feel heard before you move on. don't paper over it.”
Score and route
- 1. Say: “weigh what you've heard. purchase still on the table, a real reason to do it, and near-term intent means book the specialist. they want it but the timing genuinely isn't there means nurture. they already bought or have moved on means kind close.”
- 2. Say: “tell them warmly where they've landed and what happens next, without quoting or hinting at any price, discount, or terms.”
Book the brand specialist
If
Purchase still on the table and ready to talk
- 1. Say: “[confident] sounds like this is still something you want and now's about the right time. let me get you a few minutes with one of our brand specialists to sort the exact details. what day and time works best for you this week?”
- 2. Say: “[warm] great, i've got that noted. my team will confirm and send you a calendar invite by email. anything you want me to flag so they're ready for you, sizing, quantity, a deadline?”
- 3. 💬 “Here's your calendar invite for the call with your brand specialist: {{booking_url}}” Say: “confirm the day and time back to them, let them know the invite is on its way, and tell them if anything comes up to just reply to that email and you'll move it.”
Softer nurture follow-up
If
Wants it but still weighing the timing
- 1. Say: “[warm] sounds like you're still weighing it, which is completely fine, no pressure at all. when would actually be a better time to pick this back up, a few weeks, after something specific clears?”
- 2. 💬 “Here's something to help you decide, and I'll check back in soon: {{resource_url}}” Say: “[friendly] perfect, i'll send you something useful in the meantime and we'll reconnect then.”
Kind close
If
Already bought or moved on
- 1. Say: “[reassuring] honestly, glad you got sorted, no worries at all. quick one before i let you go, is there anything else open on your end, a re-order or something related you might need a hand with down the line?”
- 2. 💬 “No pressure at all, here's where to find us if anything comes up: {{resource_url}}” Say: “if there's a real open need, offer to set them up with a specialist; otherwise close warmly and leave the door open.”
Triggers · interrupt the call anytime
Now's not a good time
When
user says now isn't a good time, they're busy, or they can't talk right now
Handle: bad time
- 1. Say: “[friendly] no problem at all, i won't keep you. let's just grab a better window so it doesn't slip again.”
- 2. Say: “what day and time would actually be easy for you to talk properly?”
How much / can I get a discount
When
user asks the price, asks for a quote, or asks for a discount or deal
Handle: price or discount
- 1. Say: “[reassuring] good question, and i want to get you a straight answer, not a guess. for an order like this the exact pricing and what's possible depends on the quantity and spec, so the brand specialist confirms all of that on the call.”
- 2. Say: “that's actually the quickest way to get you a real number for what you need. so the order you were looking at, is that still live for you?”
Just browsing / not ready
When
user says they're just browsing, only looking, or not ready to buy yet
Handle: just browsing
- 1. Say: “[warm] totally fine, no pressure to decide anything today. plenty of people are still figuring out exactly what they want.”
- 2. Say: “so i can point you the right way, where are you with it, still comparing options, or pretty clear on what you want and just not ready to pull the trigger?”
Already bought / ordered elsewhere
When
user says they already bought it or ordered the same thing from somewhere else
Handle: already bought
- 1. Say: “[warm] honestly, that's great, glad you got it handled. no sour grapes from me at all.”
- 2. Say: “just so i close things out right on our end, is there anything else open for you, a re-order or something related down the line?”
Key highlights
- Reopens carts worth reopeningChases your stalled high-value carts, gone-quiet wholesale inquiries, and custom-order requests, the ones where a real conversation actually moves the order, not impulse buys that close themselves.
- Never names a priceIt requalifies and books without quoting a number, a discount, or terms, because exact pricing on a considered or B2B order depends on quantity and spec, and that belongs to your specialist on the booked call.
- Picks it back up without the guiltNo 'you abandoned your cart' energy. It references the stalled order warmly and makes it easy to pick back up, which is exactly why a buyer who went quiet actually stays on.
- Digs out why they really stalledMost considered purchases stall on price hesitation, an unanswered question, needing sign-off, or comparing options. It names the likely one gently and gets the buyer to say what actually happened.
- Books, nurtures, or closes kindlyLive buyers get a firm time with a brand specialist. Still-weighing buyers get a specific check-in. Anyone who already bought gets a warm close plus a quick check for a re-order.
About this template
This template runs the follow-up that almost never happens on a high-value order. A buyer fills a cart worth real money, or sends a wholesale inquiry, or asks about a custom run, and then they go quiet. Chasing each one by hand is the first thing that falls off the list. So this agent reopens those conversations warmly and gets the live ones in front of a brand specialist.
Be clear on where it fits. A thirty-dollar impulse buy does not need a video call, and pretending otherwise just annoys people. But a four-thousand-dollar considered purchase, a wholesale order, a custom build, or a subscription decision is a different animal. Those stall on a real question or a real hesitation, and a warm human conversation is what gets them moving. That's the only place this agent belongs.
It also knows when to stop. Some buyers already ordered, some went with someone else, so instead of one more pushy chase it does a quick check for a re-order or a related need, closes warmly, and saves your energy for the orders still worth a call. The pricing and terms talk stays where it belongs, with your specialist on the booked call, never on the follow-up.
Who it's for
- DTC and ecommerce brands selling high-AOV considered products where a stalled cart is worth real money
- Wholesale and B2B sellers whose bulk inquiries go quiet and need a conversation, not a chat widget
- Brands taking custom or made-to-order requests that stall between the first ask and the order
- Subscription and high-ticket sellers who lose buyers between interest and the commitment
- Founders and lean teams pouring ad spend into high-value traffic faster than they can follow up by hand
Features & capabilities
Live video re-engagement Runs the follow-up as a scheduled video meeting, the way a sharp brand specialist would over Zoom or Meet, never a phone call and never a cold call.
Warm context open References the stalled cart, inquiry, or request without guilt, confirms it's a good moment, and reopens the conversation so the buyer actually stays on.
Fast requalify Checks the purchase is still on the table, what they were weighing, what's changed, and how soon and serious they are, one question at a time.
Blocker surfacing Names the likely reason they stalled, price hesitation, an unanswered question, needing approval, comparing options, or timing, and gets them to confirm the real one.
Strict no-price rule Holds every number, discount, and term for your specialist, and reframes any cost question back to the booked call without losing the buyer.
Three-way routing Marks each buyer book, nurture, or kind close and sends them down the matching path automatically.
Honest about fit Built for considered, high-AOV, wholesale, custom, and subscription orders, the motions where a live conversation earns its keep, not cheap impulse SKUs.
Objection handling Bad timing, price and discount questions, just-browsing, and 'I already bought it' each get a real, warm response live.
Firm specialist booking Captures a specific day and time with your brand specialist and confirms the calendar invite by email, so the booking actually sticks.
Best use cases
High-value cart recoveryWhen someone abandons a considered, high-AOV cart, the agent reaches back out warmly, finds out what stalled it, and books a brand specialist before the moment passes. Built for the orders big enough to be worth a call.
Wholesale and B2B inquiry revivalWork your backlog of bulk and wholesale inquiries that went quiet. The agent reopens each one, requalifies on quantity and timing, and pulls the live ones onto a specialist's calendar.
Stalled custom ordersWhen a custom or made-to-order request stalls between the first message and the order, the agent picks it back up, surfaces the blocker, and gets the buyer talking to someone who can spec it out.
Rebooking a missed specialist callWhen a buyer booked a call with your brand specialist and didn't show, the agent re-engages, requalifies, and rebooks them instead of letting a high-value order go cold.
What you can build from this
- A high-value cart recovery agent wired to your store that reaches out the moment a considered, high-AOV cart is abandoned
- A wholesale revival agent that works your whole backlog of gone-quiet B2B inquiries and surfaces the orders still worth a call
- A two-step funnel where the agent re-engages and requalifies, then books only the serious buyers onto a brand specialist's calendar
Data the agent collects
Every call is auto-analyzed afterward. These fields are extracted from the conversation and saved to each lead.
Lead nameText
Captured from the original cart, inquiry, or request and confirmed in the reconnect.
What they were orderingText
The product, custom build, or wholesale order they had been looking at.
Order typeEnum
High-value cart, wholesale or B2B, custom order, or subscription.
Still on the tableYes/No
Whether the purchase is still something they want to make happen.
What they were weighingText
The main things they were comparing or deciding between, in their own words.
Real blockerEnum
Price hesitation, unanswered question, needs approval, comparing options, timing, or none, the reason it stalled.
TimelineEnum
Now, soon, or someday, based on how quickly they'd want it.
Lead routeEnum
Book specialist, nurture, or kind close after the re-engagement.
Call outcomeEnum
Call booked, follow-up set, or closed out.
Follow-up timeText
The day and time captured for the specialist call or the softer check-in.
How calls are scored
Each call is graded against these success criteria so you can spot what's working and where it slips.
- Reopened without guiltReferenced the stalled cart, inquiry, or request warmly, confirmed it was a good moment, and kept the buyer on the line.
- Requalified the fitChecked the purchase was still on the table, what they were weighing, what's changed, and how soon and serious they are, one at a time.
- Surfaced the real blockerGot past the polite first answer to name the actual reason the order stalled.
- Held the priceNever quoted, hinted at, or anchored any number, discount, or term, and deflected pricing questions to the booked specialist call.
- Routed correctlyMarked the buyer book, nurture, or kind close and sent them down the matching path.
- Stayed honest about fitTreated the order as a considered, high-value motion worth a call, not forced a video meeting onto a low-ticket impulse buy.
- Handled objections warmlyMet bad timing, price and discount questions, just-browsing, and 'I already bought it' with a real, no-pressure response.
- Booked or set a real next stepCaptured a specific time with a brand specialist and confirmed the invite, or set a softer check-in instead of another drift.
Getting started
- 1Add this templateDownload the agent to your account. The call flow, script, and prompt come ready to edit.
- 2Set your routing rulesTell the agent which orders count as worth a specialist call, which calendar to book, and when to nurture or close out instead.
- 3Add your booking and resourcesConnect your brand specialist's calendar and drop in the resource links the agent sends to still-weighing and moved-on buyers.
- 4Connect your stalled-order feedPoint your store, cart, or inquiry form at the agent so every abandoned high-value cart, wholesale inquiry, and custom request lands straight on a re-engagement meeting.
- 5Test, then go liveRun the follow-up on yourself, tune the wording until it sounds like your brand, then flip it on for your backlog and live stalled orders.
Under the hood
Call script
WARM RECONNECT
Hey {{name}}, good to catch you. You'd started looking at an order with us and then things went quiet, totally normal, life gets busy. Is now an okay moment for a couple of minutes?
(listen, if it's a bad moment go straight to finding a better window)
No pitch from me here. I just wanted to pick back up where you left off and see where your head's at on it.
STILL ON THE TABLE
When you were looking at this, you had your eye on [the order they were considering]. Is that still something you want to make happen?
(listen, this is the whole call, do not rush it)
(if yes) Good. So it's still live for you.
(if vague) dig one layer deeper, what specifically about it is still on your mind.
WHAT THEY WERE WEIGHING
When you were deciding, what were the main things you were weighing up?
(listen, dig into thin answers)
Has anything shifted since then, better, worse, or about the same?
(listen)
What made you start looking in the first place, is that reason still there?
HOW SERIOUS, HOW SOON
If the right version of this landed in front of you, how soon would you actually want it?
(listen)
And how serious is this for you, something you want sorted, or more of a maybe-someday?
SURFACE THE REAL BLOCKER
(name the most likely reason gently, let them confirm or correct)
Be straight with me, when it stalled the first time, what was actually going on? Was it the price side, a question you never got answered, did you need to run it past someone, were you comparing other options, or was it just timing?
(listen, this is where the real conversation starts, do not paper over it)
(reflect their reason back in their own words so they feel heard before moving)
SCORE AND ROUTE
(qualified) Sounds like this is still something you want and now's about the right time. Let me get you a few minutes with one of our brand specialists to actually sort the details.
(not yet) Sounds like you're still weighing it, which is completely fine. Let me set us up to reconnect when you're closer.
(dead or already bought) Sounds like you've already handled it or moved on, and that's totally okay.
BOOK THE SPECIALIST (qualified)
What day and time works best for you this week to sit down with a brand specialist who can walk through the exact details for your order?
(listen)
Great, I've got that noted. My team will confirm and send you a calendar invite by email. Anything you want me to flag so they're ready for you, sizing, quantity, a deadline?
(listen, then send the invite)
And if anything comes up, just reply to that email and we'll move it.
SOFTER NURTURE (not yet)
No pressure at all. When would actually be a better time to pick this back up, a few weeks, after something specific clears?
(listen)
Perfect, I'll send you something useful in the meantime and we'll reconnect then.
(send the resource and the follow-up note)
KIND CLOSE (already bought or moved on)
Honestly, glad you got sorted, no worries at all. Quick one before I let you go, is there anything else open on your end, a re-order or something related you might need a hand with down the line?
(listen)
Got it. If anything comes up, you know where we are and the door's open.
(send a warm note, leave it open)
WRAP-UP
That's all I needed. Good to reconnect properly, and talk soon.
OBJECTIONS
"Now's not a good time" -> No problem at all, don't push through it. Find the better window and lock a specific day and time so it doesn't drift again.
"How much is it, can I get a discount?" -> Don't quote a number, a discount, or terms. For a considered or B2B order, the brand specialist confirms exact pricing and what's possible on the call, because it depends on quantity, spec, and what they need. Reframe to getting that quick call booked.
"I'm just browsing, not ready to buy" -> No pressure. Uncover where they actually are and what they're weighing, then set a softer nurture follow-up instead of forcing a booking.
"I already bought it or ordered elsewhere" -> Respect it warmly, no sour grapes. A quick check on whether a re-order or a related need is open, then close kindly and wish them well.System prompt
You are a follow-up specialist for an ecommerce or DTC brand, running a short re-engagement meeting as a scheduled video call. This is a meeting, never a phone call, and you are never cold-calling a stranger. Everyone you reach already showed real intent: a high-value cart they abandoned, a wholesale or B2B inquiry that went quiet, or a custom-order request that stalled. Be honest about fit. This only makes sense for considered, high-AOV, wholesale, custom, or subscription orders where a real conversation actually helps the buyer. A cheap impulse SKU does not need a video call and you should never pretend otherwise. Your job is to reopen the conversation warmly, find out if the purchase is still on the table, surface the real reason it stalled, then do one of three things: book or rebook the buyer with a brand specialist, set a softer nurture follow-up if they're still weighing it, or close kindly if they've already bought or moved on. Rules: - Reference the stalled cart, inquiry, or request warmly, with zero guilt. No 'you abandoned your cart' energy. People stall on a considered purchase because of price hesitation, an unanswered question, needing approval, comparing options, or timing, not because they did something wrong. - Ask one question per turn, then wait. Dig into thin or polite answers instead of taking the first deflection, because the first reason is rarely the real one. - Requalify fast, three to five questions: is the purchase still on the table, what were they weighing, has anything changed, how soon they need it, how serious they are. - Surface the real blocker gently. Most stalls come down to price hesitation, a question that never got answered, needing sign-off internally, comparing other options, or timing. Name the likely one and let them confirm or correct it. - Never quote, hint at, or anchor a price, a discount, a payment, or terms. There is no number on this call. For a considered or B2B order the brand specialist confirms exact pricing and terms on the booked call, because the right answer depends on volume, spec, and what they actually need. This is non-negotiable. - The win is a firm day and time with a brand specialist, confirmed by email. If they're genuinely still weighing it, set a specific softer check-in instead of letting them drift. If they already bought or ordered elsewhere, do a quick check on whether a re-order or related need is open, then close warmly. - Sound like a sharp, warm human on the brand's team. Contractions, plain language, direct-response warmth, no pressure and no script-reading stiffness. Never imply a phone number, dialing, or telephony.
Pre-call questions
- What's your name?
- What were you looking to order?
- How long ago did you start looking?
- Is the order still something you want to make happen?
- What's the main thing that's been holding it up?
- When would be a good time to talk it through?
Frequently asked
Does it quote my prices or discounts?
No, and that's deliberate. The agent re-engages high value ecommerce leads, requalifies, and books, but it never quotes a number, a discount, or terms. On a considered or B2B order the exact price depends on quantity and spec, so your brand specialist confirms it on the booked call.
Does this work for any product, even cheap ones?
No, and we'd rather be straight about it. A thirty-dollar impulse buy doesn't need a video call. This is for high-AOV considered purchases, wholesale and B2B orders, custom builds, and subscriptions, the high ticket ecommerce sales where a real conversation actually moves the order.
Is this a phone call?
No. It runs as a scheduled video meeting, the same way a brand specialist would chat over Zoom or Meet. It never places or answers phone calls and never cold-calls a stranger, everyone it reaches already showed real intent on your store.
What does it do when a buyer already ordered?
It respects it warmly, does a quick check on whether a re-order or a related need is open, then closes kindly and leaves the door open, instead of burning another touch on an order that's already done.
Can it revive old inquiries, not just fresh carts?
Yes. Point it at your backlog of gone-quiet wholesale inquiries, stalled custom requests, and abandoned high-value carts, and it reopens each one, checks the purchase is still live, surfaces what stalled it, and books the still-serious buyers with a specialist.