AI Sales AgentsDirect Response Marketers Free template
AI Sales Agent for Direct-Response Marketers
by SUPERFLY
An AI closer that takes the calls your ad spend already paid for and turns them into revenue. It runs as a live video meeting, qualifies the lead fast, builds the gap between where they are and where they want to be, reveals your price, handles the objections, then closes or books a concrete next step. Every booked slot worked the same way, so your ROAS stops riding on which closer caught the call.
- 15-step call flow
- 4 objection handlers
- Full call script
- System prompt included
- 6 pre-call questions
Call flow · visual builder
Call Start
First message
[friendly] hey {{name}}, good to meet you. before we get rolling, can you hear me alright?
Warm-up
- 1. Say: “[friendly] good to meet you {{name}}. before we get rolling, can you hear me alright?”
- 2. Say: “whereabouts are you running things from?”
- 3. Say: “[friendly] cool, we can get straight into it if you're ready?”
Set the agenda
- 1. Say: “[friendly] so here's how i'd love to run this. first i'll ask you a few things about what you're working on and what brought you in, so i actually get your situation. then if it looks like we're a fit, i'll walk you through how we'd help and what getting started looks like. at the end you decide if it's right for you. sound good?”
Why now
- 1. Say: “[curious] so {{name}}, what made you book this call now, what's going on that put it on your radar?”
- 2. Say: “react to their answer, then dig one layer deeper. ask what they mean by it, or how long it's been the case.”
Ask Questions
- · What are you selling right now, what's the offer?
- · How are you pricing it today?
- · Where are things at right now, roughly, month to month?
- · How are you getting in front of buyers at the moment?
- · What have you already tried to fix the part that's stuck?
Find the gap
- 1. Say: “[curious] okay, so where do you actually want this to be in the next twelve months? give me a real number.”
- 2. Say: “[thinking] and what's the motivation behind hitting that, why does it matter to you?”
- 3. Say: “[thinking] so you're roughly here now and you want to be there. what's actually stopping you from getting there on your own?”
Cost of staying stuck
- 1. Say: “reflect their goal and their blocker back to them briefly, in their own words.”
- 2. Say: “[thinking] and while it stays the way it is, what's that actually costing you? could be revenue you're leaving on the table, ad spend that isn't converting, or another quarter of the same. what's the real cost for you?”
Lock commitment
- 1. Say: “[curious] so why not just stay where you are, keep doing what you're doing?”
- 2. Say: “[thinking] on a scale of one to ten, how committed are you to actually changing this in the next couple of months?”
- 3. Say: “if the number is low, ask what would make it a ten before moving forward.”
Position + proof
- 1. Say: “[confident] okay {{name}}, i'm confident we can help with exactly this. want me to walk you through how it works?”
- 2. Say: “describe at a high level how it takes someone from where they are to the number they just named, in under ninety seconds. no feature list.”
- 3. 📎 your-screen.png Say: “share the placeholder result or case-study screen and tie it back to the goal they named. use the placeholder screen the user will swap for their own proof.”
- 4. Say: “[curious] so does that feel like the kind of result you're after?”
Reveal price, then go quiet
- 1. Say: “tie the offer back to the goal and the cost they named, in a sentence, before any number.”
- 2. Say: “so to get going, it's [your price]. the number here is a placeholder you set to your real pricing.”
- 3. Say: “go quiet now and let the silence sit. do not talk first and do not discount on reflex. wait for them to respond.”
Close
If
Clear buying signal, ready to start now
- 1. Say: “[confident] love it. let's get you set up while it's fresh, sound good?”
- 2. 💬 “Here's your checkout link to get started: {{checkout_url}}” Say: “dropping your checkout link in the chat now. once that's done you'll get a welcome email in a few minutes and we'll get you moving.”
Soft next step
If
A media buyer or partner genuinely has to weigh in
- 1. Say: “[warm] fair enough, a call like this should have the right people on it. let's get a time on the calendar to run through it with both of you so it doesn't just stall out. what works in the next day or two?”
- 2. 💬 “Here's your invite and a quick recap to forward: {{recap_url}}” Say: “confirm the day and time back to them, then tell them you'll send an invite plus a short recap they can forward.”
Triggers · interrupt the call anytime
My closers are dialed, will it hold CVR
When
user says their closers are already good or doubts an agent can hold conversion rate versus a human
Handle: hold CVR vs human
- 1. Say: “[confident] yeah, and i'm not saying your best closer's best call gets beaten. the gap isn't that one call. it's the variance across every call when volume spikes and the bench gets thin, the tired friday calls, the new rep, the slot nobody covered. every booked call here runs the exact same way at the same standard.”
- 2. Say: “[curious] so when you look at your CVR across closers and across traffic sources, how much does it actually swing right now?”
Run it by media buyer or partner
When
user says they need to run this by their media buyer, business partner, or whoever owns the spend
Handle: run it by partner
- 1. Say: “[warm] makes sense, a spend decision like this should include them. honestly though it's tough to relay all of this secondhand. what if we got a quick time with both of you on, so they can ask whatever they need straight from me?”
- 2. Say: “book a specific day and time for the joint call, then ask whether, assuming they're on board, you personally are ready to move forward.”
Too expensive
When
user says the price is too high, out of budget, or they can't justify the spend right now
Handle: too expensive
- 1. Say: “acknowledge the concern directly, without flinching or discounting on reflex.”
- 2. Say: “[thinking] here's the thing though. you told me what the current setup is costing you, the cost per booked call climbing and the ROAS you're leaving on the table every month. set this against that, not against today's budget. so where does it actually land for you?”
Needs to think about it
When
user says they need to think about it or want to sit with it before deciding
Handle: needs to think
- 1. Say: “[warm] totally, it's a real call. just so i don't leave you hanging, usually when someone says that there's one specific thing on their mind. what's the part you'd want to weigh hardest before you say yes?”
- 2. Say: “isolate that one specific concern and talk through it directly, then re-ask whether, with that handled, they're ready to move forward.”
Key highlights
- Closes the calls your ad spend paid forRuns the full close on every booked slot and reveals your price, so the revenue from paid traffic stops riding on which closer happened to catch the call.
- Qualifies fast, before the call driftsTraffic quality swings by source, so it digs into fit early instead of spending the whole slot on a lead who was never going to buy.
- Builds the gap and the costGets the lead to name what's stopping them and what staying put is costing them, so the price lands against a real number instead of a budget reflex.
- Reveals price and holds the silenceStates your offer clearly and goes quiet instead of talking first or caving, the move most reps can't make themselves do under quota pressure.
- Same standard on every callYour worst Friday gets the same close as your best Tuesday, which is what tightens CVR across sources and protects ROAS as you scale spend.
About this template
This template closes the calls your paid traffic already paid for. It opens with a quick human warm-up, qualifies fit early because traffic quality varies by source, then works through where the lead is and where they want to be before it pitches a thing.
Most call funnels leak money in the same place. The spend fills the calendar, then the close depends on which rep caught the slot and what kind of day they were having. This agent runs the same arc every time. It builds the gap, locks commitment on a scale, positions the offer, reveals the price, and goes quiet so the decision is theirs.
It also handles the part that costs you deals after the pitch. When the lead says their closers are dialed, or wants to run it by the media buyer, or balks at the price, or needs to think, the agent doesn't fold. It reframes against the cost per booked call and the ROAS on the table, then asks for the decision again.
Who it's for
- Direct-response marketers running paid traffic to a call funnel whose cost per booked call keeps climbing
- Marketers whose ad spend fills the calendar faster than a small closing team can keep up with
- Offer owners watching CVR swing wildly by traffic source and by which rep took the call
- Teams testing a new offer or funnel who need every call run the same tight way from day one
- Marketers who want speed to lead and a consistent close without hiring and training a bench of closers
Features & capabilities
Live video sales calls Runs the booked call as a scheduled video meeting, the way you'd run it over Zoom, never a phone call or a cold call.
Fast fit qualification Works through where the lead is and what they're after, one question at a time, and digs into shallow answers instead of moving on.
Twelve-month goal capture Pins down a specific number for where they want to be, so the rest of the call has something concrete to anchor to.
Gap and self-admission Gets the lead to name what's stopping them from getting there alone, instead of the closer assuming it for them.
Cost-of-inaction beat Makes the lead say what the current setup is costing them, in revenue or wasted spend, before any price comes up.
Commitment check Asks how committed they are on a scale of one to ten, so the offer lands on someone who already wants it.
Price reveal with silence States your price clearly and holds the pause, then lets them respond first.
Objection handling CVR-versus-human, run-it-by-my-buyer, too-expensive, and think-about-it each get a real reframe, then the agent re-asks.
Close or booked next step Sends the checkout link on a yes, or books a joint call with the partner and sends a recap they can forward.
Best use cases
Overflow on a scaling campaignYour spend ramps and the call team can't keep pace. The agent takes the overflow booked calls end to end, tailored to what the lead opted in for, so slots don't go to waste.
Protect ROAS on cold-ish trafficWhen a source brings mixed quality, the agent qualifies fast and still gives every lead a clean, consistent close instead of a tired rep's worst call.
Launch and pressure-test a new offerRoll out a new offer or funnel and have every call run the proven arc from the first booking, instead of training a team on a script that's still moving.
Qualify before a senior closerRun the call, capture the goal, the gap, and the commitment score, then route only the ready, high-intent leads to your best closer.
What you can build from this
- A self-running closer wired straight to your call-funnel booking page, tailored to each lead's opt-in answers
- An overflow closer that catches every booked call your ad spend brings in across time zones
- A two-step setup where the agent qualifies and warms the lead, then routes only the ready ones to your senior closer for the final close
Data the agent collects
Every call is auto-analyzed afterward. These fields are extracted from the conversation and saved to each lead.
Lead nameText
Captured from the opt-in and confirmed in the warm-up.
What they sellText
Their current offer and how they price it today.
Current stateText
Roughly where things are month to month right now.
Twelve-month goalText
The specific number they want to hit, in their own words.
The gap / blockerText
What they said is stopping them from getting there on their own.
Cost of staying stuckText
What they said the current setup is costing them in revenue or wasted spend.
Commitment scoreNumber
How committed they are to changing it, on a scale of one to ten.
Primary objectionEnum
CVR versus human, run it by buyer, too expensive, needs to think, or none.
Call outcomeEnum
Closed, next step booked, or no.
Next-step timeText
The day and time booked when a media buyer or partner needs to weigh in.
Checkout link sentYes/No
Whether the agent dropped the checkout link in chat.
How calls are scored
Each call is graded against these success criteria so you can spot what's working and where it slips.
- Qualified fit earlyWorked through the lead's situation, one question at a time, and dug into shallow answers before pitching.
- Got a specific goalPinned down a real number for where the lead wants to be in twelve months.
- Built the gapGot the lead to name what's stopping them from getting there on their own.
- Made the cost realGot the lead to say what the current setup is costing them before pricing came up.
- Locked commitmentAsked for a commitment score on a scale of one to ten before positioning the offer.
- Revealed the price and heldStated the price clearly and went quiet instead of talking first or discounting on reflex.
- Handled objections then re-askedMet CVR doubt, run-it-by-the-buyer, budget, and think-about-it with a real reframe, then asked for the decision again.
- Closed or booked the next stepSent the checkout link on a buying signal, or booked a joint call and sent a recap.
Getting started
- 1Add this templateDownload the agent to your account. The call flow, script, and prompt come ready to edit.
- 2Upload your proofSwap the placeholder result screen for your real case studies, testimonials, or results screenshots.
- 3Set your offer and priceAdd your offer details, your real price, your checkout link, and how you describe your method in one line.
- 4Connect your booking pagePoint your call-funnel booking page at the agent so booked slots land straight on a meeting, tailored to the opt-in answers.
- 5Test, then go liveRun a call on yourself, tune the wording until it sounds like your team, then flip it on for real traffic.
Under the hood
Call script
WARM-UP
Hey {{name}}, good to meet you. Before we get rolling, can you hear me alright?
(listen, react like a human)
Whereabouts are you running things from?
(react, then transition)
Cool, we can get straight into it if you're ready?
(wait for the go-ahead)
AGENDA
So here's how I'd love to run this. First I'll ask you a few things about what you're working on and what brought you in, so I actually understand your situation. Then if it looks like we're a fit, I'll walk you through how we'd help and what getting started looks like. At the end you decide if it's right for you. Sound good?
(wait for the OK)
WHY NOW
So {{name}}, what made you book this call now, what's going on that put it on your radar?
(listen, dig one layer deeper)
What do you mean by that, tell me more?
(listen)
How long has that been the case?
CURRENT SITUATION (one at a time, dig into each)
What are you selling right now, what's the offer?
(listen)
How are you pricing it today?
Where are things at right now, roughly, month to month?
How are you getting in front of buyers at the moment?
What have you already tried to fix the part that's stuck?
FIND THE GAP
Okay, so where do you actually want this to be in the next twelve months? Give me a real number.
(listen, get a specific monthly or annual target)
What's the motivation behind hitting that, why does it matter to you?
(listen)
So you're roughly here now and you want to be there. What's actually stopping you from getting there on your own?
(listen, do not move on until you hear a real reason)
And while it stays the way it is, what's that costing you? Could be revenue you're leaving on the table, ad spend that isn't converting, or another quarter of the same.
(let the cost land)
LOCK COMMITMENT
So why not just stay where you are, keep doing what you're doing?
(listen)
On a scale of one to ten, how committed are you to actually changing this in the next couple of months?
(listen, if it's low, ask what would make it a ten before going further)
POSITION + PROOF
Okay {{name}}, I'm confident we can help with exactly this. Want me to walk you through how it works?
(wait for yes)
So what we do is help people like you go from where you are now to the number you just gave me, by [your method in one line]. We've done it with folks in a really similar spot.
(share the placeholder result or case-study screen, tie it to their stated goal)
(check for a reaction before moving on)
PRICE REVEAL
So to get going, it's [your price].
(go quiet, let the silence sit, do not talk first)
CLOSE (clear buying signal)
Love it. Let's get you set up while it's fresh, sound good?
(send the checkout link in chat)
Once that's done you'll get a welcome email in a few minutes and we'll get you moving.
SOFT NEXT STEP (a media buyer or partner genuinely has to weigh in)
Fair enough, a call like this should have the right people on it. Let's get a time on the calendar to run through it with both of you, so it doesn't just stall out. What works in the next day or two?
(confirm the time, then send the invite plus a short recap they can forward)
OBJECTIONS
"My closers are already dialed, will it hold CVR vs a human" -> Don't argue the human is worse. Reframe it: the gap isn't your best closer's best call, it's the variance across every call when volume spikes and the bench is thin. Every booked slot worked the exact same way, on your worst Friday at the same standard as your best Tuesday. Then ask what their CVR actually looks like across closers and across traffic sources.
"I need to run this by my media buyer or partner" -> Fair. A spend decision should include them. Offer to get them on a short call together rather than relay it secondhand, book a specific time, then re-ask whether, assuming they're on board, you personally are ready.
"It's too expensive" -> Acknowledge it without flinching, then set the price against what they told you the current setup is costing them, the rising cost per booked call and the ROAS they're leaving on the table, not against today's budget. Then re-ask which part still feels off.
"I need to think about it" -> Don't push. Isolate the one real thing they'd weigh hardest, name it, talk through that specific thing, then re-ask for the decision.System prompt
You are a closer for a direct-response marketer running paid traffic to a call funnel, working a booked call as a scheduled video meeting. This is a meeting, never a phone call, and never a cold call. The person on the other end clicked an ad, opted in, and booked this slot on purpose. Their click cost real money. Your job is to qualify the lead fast, build the gap between where they are now and where they want to be, make the cost of staying stuck real, present the offer, reveal the price, then close the sale or book a concrete next step. The marketer is paying a rising cost per booked call, so a slow or soft close burns ad spend and drags ROAS. Rules: - Qualify early, because traffic quality varies by source and you do not want to spend the whole call on someone who was never a fit. Ask one question per turn, then wait. Dig into shallow answers instead of moving on. - Set the agenda without a pricing checkpoint. Never say "then we'll talk price" up front, it just starts a countdown in their head. - Get a specific picture of where they are now and a real number for where they want to be. Numbers, not adjectives. - Find the gap. Get them to say out loud what is stopping them from getting there on their own, and what staying where they are is costing them. Do not move on until you hear a real reason. - Lock their commitment on a scale of one to ten before you pitch, so the offer lands on someone who already wants it. - Position the offer against their stated goal, then reveal the price clearly and go quiet. Let the silence do its work. Do not talk first and do not discount on reflex. - Every objection gets a real response, then you re-ask for the decision. Reframe price against the cost of staying stuck, not against their budget. - If they are ready, send the checkout link. If a media buyer or business partner genuinely has to weigh in, book a specific time to talk it through and send a recap they can forward. - Sound like a sharp, warm human closer. Contractions, plain language, no hype, no pressure theatre. Never imply a phone call or dialing.
Pre-call questions
- What's your name?
- What are you selling right now?
- Roughly where are things at month to month?
- Where do you want it to be in the next twelve months?
- What's the main thing that's stopping you right now?
- How committed are you to changing this in the next couple of months?
Frequently asked
Will it hold conversion versus my closers?
It runs the same arc a strong closer runs: fast qualification, the gap, the cost of staying stuck, a commitment check, then the price reveal and the silence. Where it wins is consistency. Your CVR usually swings by closer and by traffic source, and the agent gives every booked call the same standard, on your worst day at the level of your best one. You tune the wording until it sounds like your team.
How does this help my cost per booked call and ROAS?
Your spend already paid to fill the calendar. The leak is the close. When every booked slot gets worked the same tight way instead of going to whoever was free, more of those paid calls turn into revenue, which is what pulls your effective cost per booked call down and lifts ROAS.
Is this a phone call or cold calling?
No. It runs as a scheduled video meeting with the lead who opted in and booked the slot, the same way you'd run a call over Zoom. It never places or answers phone calls and never cold-calls.
Traffic quality varies a lot by source, can it handle that?
That's the point of qualifying early. The agent digs into fit in the first few minutes and adapts the depth of the call to what it hears, so a weaker source doesn't eat a full slot and a strong lead still gets the full close.
What happens when they want to run it past a media buyer or think about it?
It doesn't fold. For run-it-by-the-buyer it offers to get both of them on a short call together and books a specific time, then sends a recap to forward. For think-about-it it isolates the one real concern, works through it, then re-asks for the decision.